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Globalization after China.




Becerra's team conferred on the particulars of what the Justinianos desired: a light fabric that vented away moisture, providing relief from the heat of the kitchen. The two companies were able to communicate easily by phone and video without having to navigate a time difference.

They started small, with a few dozen chef's jackets. By September 2021, Veronica's Embroidery was purchasing 1,000 linen shirts in a single order, at prices close to what its previous distributor charged for imports from Asia.

On a recent morning, Becerra hosted Jose Justiniano at his factory in Guadalajara. The two men discussed a potential new partnership in which Lazzar would set up a warehouse in Texas, with Justiniano handling American distribution.

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